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Moral Politics : How Liberals and Conservatives Think George Lakoff
Publisher: University Of Chicago Press

This is Haidt's startling message to the left: When it comes to morality, conservatives are more broad-minded than liberals. They serve a more The usual argument of these psycho-pundits is that conservative politicians manipulate voters' neural roots — playing on our craving for authority, for example — to trick people into voting against their interests. MORAL POLITICS: How the Liberals and Conservatives Think. In that spirit we should perhaps not be surprised at left-wing frustration over the long-vaunted, rarely-seen 'moral' (read reactionary) majority that drives so much of our national discourse on social policy issues. Filed under: Book Reviews, Government & Politics Haidt's research asks individuals to answer questionnaires regarding their core moral beliefs—what sorts of values they consider sacred, which they would compromise on, and how much it would take to get them to make those They're listening and understanding what liberals think—and what liberals think of them. It argues that conservatives and liberals hold two different conceptual models of morality. Liberal politicians underestimate the strength of support for liberal policies, even when that support is 80% or better: and conservatives, by a much larger margin, over-estimate conservative strength in their districts and in the polity at large. Conservatives understand their ideological opposite numbers far better than do liberals. Moral Politics: How Liberals and Conservatives Think is a 1996 book by cognitive linguist George Lakoff. How Conservaties won the Heart of America. But Haidt treats Conservatism thrives because it fits how people think, and that's what validates it.